Since 1994, Destiny Design®™ has been providing high-quality graphic design and internet design services to its growing community of clients. We offer a broad range of creative services that reflect our many years of experience. MORE »
The synergy of our multi-faceted design services streamlines your projects and ensures a consistency across your publications. We partner with you throughout all phases of production—conception, design, printing, manufacturing, quality assurance and the long-term storage of your digital files. No matter what the scope of your project, we offer inspired ideas, an unrivaled attention to detail and fast, reliable turnaround.
At our helm is Mark Gillham, founder and creative director. His minimalist style of visual communication ensures engaging pieces that express your brand with clean, functional designs.
Our success is founded upon the positive relationships we have built and maintained with our clients throughout the years.
“Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.” — Dieter Rams »— Dieter Rams
We adhere to Dieter Rams’ Ten Principles of Good Design. While his forte is industrial design, we emulate Rams’ philosophy in our designs because it works. PRINCIPLES »
is innovative. The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
makes a product useful. A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
is aesthetic. The aesthetic quality of a product is integral to its usefulness because products are used every day and have an effect on people and their well-being. Only well-executed objects can be beautiful.
makes a product understandable. It clarifies the product’s structure. Better still, it can make the product clearly express its function by making use of the user’s intuition. At best, it is self-explanatory.
is unobtrusive. Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
is honest. It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
is long-lasting. It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years — even in today’s throwaway society.
is thorough down to the last detail. Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
is environmentally friendly. Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
is as little design as possible. Less, but better — because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.
Our “less, but better” approach to graphic design utilizes only those elements that will best support your company’s brand and message. The clarity of our designs ensures your audience will readily perceive your ideas in ways that are impacting and memorable. MORE »
Our environment is all too often overwhelmed by complicated, ineffective communications. We believe that content should be the focus and that your marketing and sales platforms should provide a wealth of information without the distractions of visual clutter.
Destiny Design has served local, national and international companies, such as
• Applied Thin-film Products
• California Strawberry Commission
• Canon, USA
• Cape Cod Childrens Place
• Chaminade at Santa Cruz
• City of Watsonville
• Driscoll Strawberry Associates
• Ernst & Young
• Granite Construction
• Martinelli & Company
• Nike Corporation
• Specialized Bicycle Components
• US Composting Council
• Watsonville Community Hospital
And many more...
Our graphic designs will strengthen your marketing and sales strategies to help your company establish and maintain its competitive edge. Attractive, clean and functional—our products meet the highest standards in the industry.
Destiny Design®™ custom tailors every project, and supports a wide variety of business operations, including advertising, packaging, marketing and sales communications, trade shows and events.
The corporate ID packages we create are distinctive and unique. We can develop or enhance your brand standards to ensure your brand is clearly established and firmly reinforced at every customer touchpoint.
Our approach to website design reflects that of our print media creations. We refrain from the distractions of over-ambitious animation and cluttered graphics to create websites that provide a fast and enjoyable user experience.
We specialize in the principles of information architecture—the art and science of optimal interface design—to organize your information logically and efficiently so that users can intuitively find the information they need. Delivering your company’s message quickly and effectively to a growing online customer base has never been as important as in today’s fast-paced business environment.
Destiny Design also creates mobile websites and graphics for social media sites. MORE »
If your company wants to stay connected to your on-the-go customers, we will adapt your online content for ultra-fast delivery to mobile devices. As business is increasingly performed on these devices, having a mobile presence has never been more important.
If your company wants to stay current on the ever-evolving trends of social media, we will develop custom graphics for sites like Facebook, Twitter and YouTube to keep you connected to your customers with a captivating online presence.
We also offer a broad range of ancillary services, such as
• Printing management
• Digital assest management
• PDF form creation
• Brand standards development
• QR codes and landing pages
• UPC code creation
We pride ourselves on delivering our products and services in the most efficient, cost-effective way possible. Contact us to learn how we can work together to meet the requirements of your time frame and your budget. MORE »We can provide estimates, fixed bids, or time-and-materials rates. Use our contact form to request our current rate sheet.
We offer a free consultation to discuss your first project with us. The first half hour we spend with you is provided free of charge. This initial consultation with Destiny Design will help determine the best course of action for your project, at no cost to you. Call us today! DETAILS »
1942 Kleck Road
Paso Robles, California 93446
Closed for Federal holidays.
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